Kracks®
choose you Kracks®

Thin potato plates are being evenly fried and get a golden color, great taste and juicy crunch. Kracks chips are packaged in the convenient packaging in the form of tub, which preserves the shape and taste of chips.

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Hillway
evaluate the taste of aromatic tea

Hillway tea is exclusively produced in Ceylon and is presented by the most popular blends. Hillway is for true connoisseurs of the highest quality tea.

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Петровская Слобода®
inspiration from the era of Peter the Great

Petrovskaya Sloboda® Coffee and instant beverages are your best everyday fellows. Petrovskaya Sloboda® is a well-established Russian brand that offers a huge product variety and value for money.

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MacCoffee®
energy for life

MacCoffee® flavors fit perfectly well into any situation. Whether you need to feel fresh in the morning, to refill your energy at work or to enjoy your time at home in the evenings, MacCoffee® is always the best choice.

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TAZZANERA
enjoy amazing aroma

Natural coffee Tazzanera in capsules that are produced at our own factory in Bologna (Italy).

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MacTea®
fruity and berry flavors

With MacTea® you may quickly serve iced tea in summer and warm yourself up with hot sweet tea in winter.

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MacChoco®
real cacao

Tasty, nutritious and healthy cocoa drink for children and adults!

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MacChocolate®
chocolate pleasure

Hot chocolate made of top quality cacao beans combined with cream and sugar. Savour the simple pleasures in life with MacChocolate®!

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MacFito

The chicory benefits are preserved in our instant drink MacFito. The force of nature in each cup. Stay healthy with MacFito.

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FoodEmpire

Food Empire’s products are exported
to over 60 countries​

«We aim to be a leading global food and beverage company providing quality products and services. We will achieve this goal as we have the people, the passion and the enterprising spirit to make a difference.»​

About us​
24
Years in Russia​
More than​
150
products​
18
Represantitive
offices​
Product export
60
to more
than countries​

Our brands

The Food Empire product range includes a wide variety of beverages including regular and flavored coffee mixes and cappuccinos, chocolate drinks, instant breakfast cereal and flavored fruit teas. It also markets a refreshing range of food products including snack food such as potato chips, confectionery and an assortment of frozen convenience food such as bite-sized morsels of seafood, dim sum and spring roll.

MacCoffee in the music video by GAYAZOV$ BROTHER$  – “Uvezite menya na Deep House”.

10.11.2019

MacCoffee in the music video by GAYAZOV$ BROTHER$ – “Uvezite menya na Deep House”.

A music video featuring MacCoffee brand was released on October 30 2019.

MacCoffee in the music video by Filatov & Karas vs Burito – “Vozmi moe serdce”.

26.08.2019

MacCoffee in the music video by Filatov & Karas vs Burito – “Vozmi moe serdce”.

A music video featuring MacCoffee brand was released on 26 August 2019.

Weekend at Sokolniki park with MacCoffee, Hillway, MacChoco.

26.08.2019

Weekend at Sokolniki park with MacCoffee, Hillway, MacChoco.

MacCoffee, Hillway and MacChoco were part of the «CoffeeTeaChocolate» festival that took place in Moscow at Sokolniki park on 24 – 25 August 2019, with our brand zone located on the fountain square of the park.

Why wait for a reason? Every day can be special. Crispy new from the brand Kracks.

25.08.2019

Why wait for a reason? Every day can be special. Crispy new from the brand Kracks.

Discover the whirlwind of feelings with the latest Kracks in a packaging format of 110 grams.

MacCoffee at Alfa Future People 2019

20.08.2019

MacCoffee at Alfa Future People 2019

From August 16 to 18 MacCoffee together with Beeline took part in the legendary festival of contemporary music and technology – Alfa Future People (hereinafter - AFP) that took place in Nizhny Novgorod region.

Novosibirsk Birthday celebration together with MacCoffee

02.07.2019

Novosibirsk Birthday celebration together with MacCoffee

On June 30 Novosibirsk celebrated its birthday. For several years in a row MacCoffee celebrates this holiday together with the residents of the city.

Skyservice 2019

17.05.2019

Skyservice 2019

On April 24-25, 2019 FES Product, represented by the following brands: MacCoffee, Hillway and Kracks, took part in the international forum dedicated to the development of on-board aircraft service – Skyservice 2019.

GRELKA FEST 2019

19.04.2019

GRELKA FEST 2019

From April 11 to 14 MacCoffee kept warm all the guests of the high-altitude GrelkaFest that was held at the legendary Siberian ski resort Sheregesh. The sun, mountains, good mood, beautiful girls, sports guys, carnival costumes and hot MacCoffee Cappuccino di Torino - all these happened in Sheregesh.

MacCoffee Cappuccino di Torino at Boogel Woogel 2019

14.03.2019

MacCoffee Cappuccino di Torino at Boogel Woogel 2019

From March 14 to 17 the high-altitude Boogel Woogel festival was held at the legendary ski resort Rosa Khutor in Sochi by the hot support of MacCoffee.

MacCoffee at the exhibition of the Italian photographer Massimo Sestini

13.03.2019

MacCoffee at the exhibition of the Italian photographer Massimo Sestini

On March 12th the grand opening of the photo exhibition of the Italian photographer Massimo Sestini “Horizons of Italy. View from police helicopters” took place in Moscow and was warmly supported by MacCoffee. The exhibition is held in the Multimedia Art Museum until March 24 Anna Semenovich was a special guest from MacCoffee.

MacCoffee in bed. Strictly 18+.

10.03.2019

MacCoffee in bed. Strictly 18+.

Digital special project “MacCoffee in bed” was developed for the period of Russian gender holidays from February 14 to March 9, 2019.

The best Indian movies together with MacCoffee

21.02.2019

The best Indian movies together with MacCoffee

MacCoffee Bollywood Film Festival took place in five Russian cities and shared with the audience eight movies.

New MacCoffee Classic

14.02.2019

New MacCoffee Classic

It is agglomerated coffee with classic soft taste that will become the sign of a great day.

MacCoffee at the European Figure Skating Championships in Minsk

01.02.2019

MacCoffee at the European Figure Skating Championships in Minsk

MacCoffee stays true to the tradition of being a key element of the grand sport celebration on ice.

Tazzanera Coffee at Italian market

19.12.2018

Tazzanera Coffee at Italian market

On December 16 at the Christmas market in the Italian Embassy ​​Tazzanera coffee became one of the high-quality Italian brands presented at the event.

New MacCoffee Aromio

06.12.2018

New MacCoffee Aromio

We are happy to introduce new MacCoffee product - MacCoffee Aromio.

MacCoffee Cappuccino di Torino wins Product of the Year 2018 National Award

19.11.2018

MacCoffee Cappuccino di Torino wins Product of the Year 2018 National Award

On November 14 the annual Product of the Year 2018 National Award ceremony took place in Izvestia Hall (Moscow).

MacCoffee brand at a festival in Singapore

17.09.2018

MacCoffee brand at a festival in Singapore

MacCoffee was a part of the bright and GREAT event of Singapore Days festival in Moscow on 15/16 of October. The event was dedicated to the uniqueness of the culture of Singapore and its people. The festival took place at the prominent cultural center FLAKON in Moscow and was visited by more than 30 thousand people.

New Italian coffee Tazzanera in capsules

12.09.2018

New Italian coffee Tazzanera in capsules

Redefining your  tastes' expectations,  «Food Empire Holdings»  presents  new  coffee Tazzanera in  capsules which are 100% made at the own factory  in Parma ( Italy ), with use of  the modern  innovative technology which guarantees the aroma and freshness of  natural roasted ground coffee, brewed in accordance with  Italian recipes.

City Days – Novosibirsk, Novokuzentsk, Tomsk!

12.09.2018

City Days – Novosibirsk, Novokuzentsk, Tomsk!

This summer MacCoffee provided the citizens of Novosibirsk, Novokuzentsk, Tomsk with happy moments and tasty Cappuccino di Torino.

India meets Italy in Moscow

10.08.2018

India meets Italy in Moscow

MacCoffee took part in a big colorful festival of Indian culture in Moscow.

We go to the East!

10.08.2018

We go to the East!

Moscow park Sokolniki for three days turned into a real oriental bazaar with decorations, fabrics and national costumes, exhibitions, souvenirs, natural cosmetics and, of course, bright festivities.

MacCoffee Nirvana oasis in a hectic city

11.07.2018

MacCoffee Nirvana oasis in a hectic city

During the event all participants had a chance to get to know best yoga practice, listen to the lectures about wellbeing, healthy food, self-development, visit interesting master classes, concerts, try vegetarian food and have a good cup of tasty MacCoffee Cappuccino di Torino.

Bright mood of a hot summer with Kracks!

01.06.2018

Bright mood of a hot summer with Kracks!

From June to August, 2018, has been started a new marketing support for Kracks brand. The support takes place in the South region of Russia. Kracks appeared on billboards in the cities with the slogan " Do you want more? Kracks. The taste you can't refuse!" This time we have updated the advertising image. The brand sets a bright mood of a hot summer, best friends of which are the sea, the sun and, of course, crispy chips!

Sky Service 2018

24.05.2018

Sky Service 2018

Starting from the beginning of 2018 FES PRODUCT is the partner of several airlines catering services: Aeroflot, Utair, Russia. The beloved MacCoffee hot drinks, exquisite HILLWAY tea, and potato chips Kracks can be found in SkyShop of the aircrafts.

MacCoffe and Pyatnica tv channel gave away dream getaways to competition winners

03.05.2018

MacCoffe and Pyatnica tv channel gave away dream getaways to competition winners

MacCoffee in collaboration with Pyatnica tv channel are celebrating two happy occasions — the release of MacCoffee Strong and the successful reboot of the Orel ili Reshka (Heads or Tails) tv-show — with an exciting competition “I want to go on a getaway!”

MacCoffee EuroHockey Tour 2018

27.04.2018

MacCoffee EuroHockey Tour 2018

MacCoffee extends it support to most popular sports in Russia as well as in all Europe.

MacCoffee Cappucino di Torino at Boogel Woogel and GrelkaFest

15.04.2018

MacCoffee Cappucino di Torino at Boogel Woogel and GrelkaFest

In March and April 2018 at the most popular skiing resorts in Russia Rosa Khutor and Sheregesh there were held to mindblowing event BoogelWoogel and GrelkaFest.

Holidays with MacCoffee Cappuccino di Torino

28.03.2018

Holidays with MacCoffee Cappuccino di Torino

The most anticipated winter and spring holidays were met with new Cappuccino di Torino. The most popular bloggers were inspired by its tender and real taste and made several Instagram vines.

MacCoffee warms up and gives energy at Russia’s main skating rink at VDNH

19.02.2018

MacCoffee warms up and gives energy at Russia’s main skating rink at VDNH

Winter is the time for unforgettable parties, meeting friends and relatives, and of course for outdoor fun. For any case, MacCoffee’s flavorous drinks are there for you.

Meet the new juicy taste of the Grilled Steak!

19.02.2018

Meet the new juicy taste of the Grilled Steak!

Exquisite and delicate, nourishing and appetizing - the new Kracks Grilled Steak.

European Figure Skating Championship 2018 in Moscow

25.01.2018

European Figure Skating Championship 2018 in Moscow

New year in 2018 started off with the most notable event in Moscow – the European Figures Skating Championship. MacCoffee relentlessly gives hot support to skaters and fans of this spectacular event.

MacCoffee has become part of the reload of OREL&Reshka at Pyatnica TV

18.01.2018

MacCoffee has become part of the reload of OREL&Reshka at Pyatnica TV

The 6-year story of the legendary travel show covers over 100 cities, numerous memories, emotions, and stories. Now, time has come to return to many of them, which have changed a lot in the last years.

MacCoffee brings the best Indian movies to Russia

02.01.2018

MacCoffee brings the best Indian movies to Russia

MacCoffee is a many years’ partner to Bollywood Film Festival. Last year, the company provided general sponsorship to the event, celebrated in 21 locations in Russia. This time, we decided to go further and give our name to the festival: meet MacCoffee Bollywood Film Festival!

MacCoffee wins Product of the Year 2017 National Award

22.11.2017

MacCoffee wins Product of the Year 2017 National Award

On November, 22nd, the annual Product of the Year 2017 National Award ceremony took place in Izvestia Hall (Moscow).

CAPPUCCINO DI TORINO: UNIQUE NEW PRODUCT BY MACCOFFEE

10.11.2017

CAPPUCCINO DI TORINO: UNIQUE NEW PRODUCT BY MACCOFFEE

MacCoffee presenting: aromatic and genuinely Italian new product Cappuccino DI TORINO is a famous recipe from Torino, Italy.

Please welcome new Exclusive Collection of Hillway tea packed in individual sachets

23.10.2017

Please welcome new Exclusive Collection of Hillway tea packed in individual sachets

o grow the best tea, you must show care and attention. And what could be more caring than Mother Nature herself? Hillway Exclusive tea, which is grown on the majestic tea plantations of western part of the island of Ceylon and southern China, is surrounded by the attention of the gentle sun, fresh rain, and cool winds. 

INDIA NATIONAL DAY TOGETHER WITH MACCOFFEE

14.08.2017

INDIA NATIONAL DAY TOGETHER WITH MACCOFFEE

On August ,12th and 13th, a bright celebration of India National Day endorsed by MacCoffee took place in Moscow.

https://youtu.be/gc-JpHH3qkc

14.07.2017

Watch 2×2 TV channel together with the Kracks!

The summer period is traditionally the most active period for the category "chips". Just because of this we created an animated video for Kracks and specifically for the channel "2x2". Launched on 07.07.2017 advertising support of Kracks on the channel "2x2" will last until the end of July. You can see Kracks advertisement from Monday to Friday from 20:00 until 1:00.

https://youtu.be/D5ifs2LKWdg

03.07.2017

NOVOKUZNETSK CITY DAY CELEBRATED WITH MACCOFFEE LOVE YOUR CITY! ENJOY MACCOFFEE!

In early July a bright and hot event took place in Novokuznetsk, at Yermakov Square, in the framework of the City Day endorsed by MacCoffee and the city administration.

MACCOFFEE ARABICA 3IN1 WINNING Innovative Product 2017 International Award

03.07.2017

MACCOFFEE ARABICA 3IN1 WINNING Innovative Product 2017 International Award

For the 4th time the globally acclaimed Innovative Product of the Year contest has been arranged in Russia, where the winners are selected by the consumers. This year MacCoffee Arabica 3in1 has been voted the best in the Coffee Beverages nomination.

Kracks. The taste you can’t deny!

29.06.2017

Kracks. The taste you can’t deny!

The summer period is traditionally the most active period for the category "chips". Just because of this we created an animated video for Kracks and specifically for the channel "2x2". Launched on 07.07.2017 advertising support of Kracks on the channel "2x2" will last until the end of July. You can see Kracks advertisement from Monday to Friday from 20:00 until 1:00.

NOVOSIBIRSK CITY DAY WITH MACCOFFEE: DON’T SLEEP AWAY YOUR SUMMER!  #МАККОФЕВПОСТЕЛЬ (#MACCOFFEETOBED)

25.06.2017

NOVOSIBIRSK CITY DAY WITH MACCOFFEE: DON’T SLEEP AWAY YOUR SUMMER! #МАККОФЕВПОСТЕЛЬ (#MACCOFFEETOBED)

In 2017 Novosibirsk has celebrated its 124th birthday, and MacCoffee, by tradition, has warmly supported the city’s top event.

Everybody Dance! final TV show sponsored by MacCoffee

16.05.2017

Everybody Dance! final TV show sponsored by MacCoffee

On May, 7th, a long-awaited and exciting moment of truth was broadcast by ROSSIYA-1 national TV channel for the participants of the country’s top Everybody Dance! show. For the long two months MacCoffee, just like all the TV viewers, was among their hottest fans and supporters.

Hot April with MacCoffee

23.04.2017

Hot April with MacCoffee

During two April weekends 15 000 persons visited the festival, while its music program headliners included such acclaimed rock stars as Chicherina and Trubetskoy group. The event featured eye-catching dance battles, bumperball games, pool diving in carnival costumes, on skis and snowboards. Not to speak of the beauty pageant (also supported by MacCoffee), as well as hot photo sessions in SUPERPHOTO MACCOFFEE zone and even hotter drinks served by MacCoffee.

MacCoffee is the sponsor of Everybody Dance! grand TV show

20.03.2017

MacCoffee is the sponsor of Everybody Dance! grand TV show

The main TV dance marathon of the season is declared open. From March, 19th, a new Everybody Dance! project is to be broadcast in prime time, at 6 p.m., on Sundays by Russia 2 national TV channel: a show promising to be bright, impressive and breathtaking.

MacCoffee is the Official Sponsor of  European Figure Skating Championships 2017

06.02.2017

MacCoffee is the Official Sponsor of European Figure Skating Championships 2017

MacCoffee is proud to be the Official Sponsor of European Figure Skating Championships 2017.

MacCoffee will show the best Bollywood-movies to the Russians

30.11.2016

MacCoffee will show the best Bollywood-movies to the Russians

MacCoffee is happy and proud to announce that the company is going to appear as the general sponsor of the Bollywood Film Festival, which will be held from November 30 to December 7, 2016.

Product of the Year official award

17.11.2016

Product of the Year official award

The XVIII Product of the Year official award ceremony took place on the November 16 in Izvestia Hall.

Moscow Youth Soccer League

24.10.2016

Moscow Youth Soccer League

Moscow Youth Soccer League www.moscow-soccer.ru on October 16 and 17 conducted a cross-cultural annual football competition for boys and girls of all skill levels.

Strogino mini-football Cup matches

10.10.2016

Strogino mini-football Cup matches

On 22d of September 2016 Strogino mini-football Cup matches passed at the sport complex Yantar in Strogino. One of the partners of the Cup was Kracks chips.

MacCoffee is the official sponsor of the World Cup of Hockey

17.09.2016

MacCoffee is the official sponsor of the World Cup of Hockey

We've been waiting for it for more than 20 years. And finally it has happened again. World Cup of hockey with the best teams ever fighting on ice starts on the 17th of October. MacCoffe is the only official sponsor of this event on Russia.

Jubilee with MacCoffee: Omsk was celebrating for three days!

01.08.2016

Jubilee with MacCoffee: Omsk was celebrating for three days!

Birthday comes once a year, and the 300-year anniversary - once in 300 years. Isn’t it a reason to celebrate in a big way?

Hot Season For Kracks chips!

18.07.2016

Hot Season For Kracks chips!

Since June 2016, large-scale advertising campaign for Kracks chips has started in the largest cities of Eastern Europe, Far East and South.

Kracks Ideal Picnic is going on!

14.07.2016

Kracks Ideal Picnic is going on!

In June, 2016, Kracks chips continue making each and any picnic ideal – in the famous PRO-News show item on the popular MUZ- TV channel

MacCoffee is where holiday and vacation are

01.07.2016

MacCoffee is where holiday and vacation are

In summer, our company has introduced a brand new product - MacCoffee Gold 3in1. This is a flavorful coffee drink with real freeze-dried crystals. Thanks to its convenient form of production it is ideally suited to enjoy your favorite flavor anywhere: on a trip, a picnic, and even on the beach.

A vigorous day for Nizhny Novgorod and Novosibirsk

01.06.2016

A vigorous day for Nizhny Novgorod and Novosibirsk

In June, two Russian megacities fired up with MacCoffee. In June 12, our company celebrated the City Day along with the residents of Nizhny Novgorod. The holiday came doubly energetic thanks to the joint efforts of MacCoffee and Radio Energy.

A perfect picnic with Kracks!

25.05.2016

A perfect picnic with Kracks!

In May 2016, Kracks potato chips are the heroes of the new section of “PRO News” on the popular music channel “MUZ TV”.

MacCoffee made a hockey holiday for the fans

01.05.2016

MacCoffee made a hockey holiday for the fans

May was really a hot month — even on ice! Russia hosted a world hockey championship and MacCoffee became one of the sponsors of this exciting event. The stakes were really high so our team needed the hottest of supports indeed!

Find MacCoffee in social networks and win prizes

01.04.2016

Find MacCoffee in social networks and win prizes

Find MacCoffee in social networks and win prizes During the whole month of April, MacCoffee subscribers in social media participated in exciting draw games. Now we can say for sure that coffee gives not only energy and concentration but also heat and maybe even foresight! And, of course, inspires for new feats on Mondays.

Hillway awards tea connoisseurs

25.03.2016

Hillway awards tea connoisseurs

Hillway has launched a large-scale promo campaign for several Russian towns.

Hillway billboards installed in Kursk

05.03.2016

Hillway billboards installed in Kursk

This March, another advertising campaign took place ‘starring’ Hillway.

Time to watch football with MacCoffee

01.03.2016

Time to watch football with MacCoffee

March became the long-awaited holiday for football lovers: the matches of Russian Premier League finally resumed. MacCoffee helped numerous fans to see their favourite teams play by sponsoring many exciting matches including the CSKA-Spartak derby, Krasnodar-Zenit, Rostov-CSKA, Anji-Spartak, Krasnodar-Lokomotiv games.

MacCoffee for exciting hockey!

02.02.2016

MacCoffee for exciting hockey!

Hockey is one of the most popular sports in Russia, so MacCoffee is eager to support the Russian team. On February 11 and 13 we saw some excellent playing again when Russian and Czech teams met in the first two stages of the European Hockey Tour.

New MacCoffee Strong, new aroma and new strength!

01.01.2016

New MacCoffee Strong, new aroma and new strength!

We are happy to present something really tough to all the lovers of strong coffee: MacCoffee Strong 3in1 with cream and sugar.

MacCoffee supported the triumph of Russian figure skaters at European championship

01.01.2016

MacCoffee supported the triumph of Russian figure skaters at European championship

MacCoffee is continuing its close cooperation with figure skating, one of the most beautiful sports. This time, MacCoffee lended passionate support to Russian athletes at the European Figure Skating Championship that took place in Bratislava between January 26 and 31.

We are the best ones again: MacCoffee becomes Product of the Year!

09.12.2015

We are the best ones again: MacCoffee becomes Product of the Year!

The MacCoffee brand has received another proof of customer loyalty and recognition. During the ceremony at Izvestia HALL in Moscow on November 11, it was announced Product of the Year 2015 in the nomination of "Coffee with milk/sugar/cream".

DONNACHOS Treated Moviegoers to Chips

30.11.2015

DONNACHOS Treated Moviegoers to Chips

During the weekend days of November 14, 15, 21, and 22, promoters dressed in stylized Mexican costumes made present packets of DONNACHOS chips to all the spectators who came to “Formula Kino City,” “Formula Kino Europe” and “Formula Kino Michurinskii.”

MacChocolate in a holiday tin!

25.11.2015

MacChocolate in a holiday tin!

With coming of the cold weather, MacChocolate pleased all fans of the fragrant drink with a rich new product.

“Narodnaya Marka”: MacCoffee wins again!

28.10.2015

“Narodnaya Marka”: MacCoffee wins again!

MacCoffee has again proven its nationwide recognition. The 21st of October 2015, the results of the Narodnaya Marka (People’s Brand) national voting were announced, stating that this brand has won in the Best Coffee Beverage category, becoming the No. 1 Brand in Russia for two more years.

Kracks Supported the AIESEC REC’15 Educational Conference!

04.10.2015

Kracks Supported the AIESEC REC’15 Educational Conference!

1-4 October 2015, Kracks supported the Regional Educational Conference (REC’15) under the aegis of AIESEC. For sixty-four years, AIESEC’ activities have focused on developing young specialists’ leadership potential.

‘Test Purchase’ MacCoffee demonstrates the best results again!

01.10.2015

‘Test Purchase’ MacCoffee demonstrates the best results again!

MacCoffee as a brand demonstrated  its leadership again. On 22 September on First TV Channel in  the consumer  show ‘Test Purchase’  In the opinion  of  Coffee manufactures Association General director  Ramaz Chanturia the best  balanced taste was showed  by «MacCoffee Аrabica» in comparison with the other three leading coffee brands which were bought  for  the survey of instant coffee.

Kracks at the Festival of city culture, sports and arts

29.09.2015

Kracks at the Festival of city culture, sports and arts

On September 15th Kracks sponsored the Festival of city culture, sports and arts in the park “Krasnaya Presnya” in Moscow as a part of holiday, dedicated to opening of the 2000th FixPrice store.

City Day with Kracks

17.09.2015

City Day with Kracks

Kracks became a sponsor in sport event which took place at City Day holiday in Balashikha City Moscow Area. 

Kracks extends summer with bright ads

01.09.2015

Kracks extends summer with bright ads

The second ad campaign flight in Crimea launched from August to November 2015 based on transport outdoor alike in creative concept and slogan Kracks “Want more? The taste you can’t resist” already recognized.

MacCoffee brings good luck to Russian football players

14.08.2015

MacCoffee brings good luck to Russian football players

In early August, two Russian football teams, CSKA Moscow and Kuban Krasnodar, had their playoff for European cups qualification. What they really needed was their fans’ support because playing as guests amid the extreme heat in Europe was quite a challenge. Along with the numerous fans who watched the game in Prague, Czech Republic, and Bratislava, Slovakia, at sports bars and at their homes, MacCoffee also pulled for the Russian teams.

Kracks: crunchy chips and colorful ads for the hot summer

01.08.2015

Kracks: crunchy chips and colorful ads for the hot summer

Summer is just the perfect time for making new friends, seeing new things, travelling and escaping big cities. Apart from your best friends, Kracks make great company, because they taste great everywhere, from the beach to a music festival, and at all times, even during summer heat!

MacCoffee celebrates Novosibirsk Day with a concert

03.07.2015

MacCoffee celebrates Novosibirsk Day with a concert

Novosibirsk, often called the scientific capital of Russia, celebrated its anniversary on the last Sunday of June. On June 28, a large concert was organized for the people of Novosibirsk and guests of the city, proudly sponsored by MacCoffee as the main partner to the event. The preparatory works for the event lasted for several weeks. Starting on June 8th, Novosibirsk radio stations, including Unitone, City Wave, and Police Wave, started inviting everyone to the music show. Of course, MacCoffee was mentioned.

Hillway brings a taste of Ceylon to Sochi

01.07.2015

Hillway brings a taste of Ceylon to Sochi

Three years ago, we launched a range of Hillway tea featuring nine flavors that are especially popular in Russia. No doubt that tea lovers will find or have found their favorite version, be it classical black or green, stimulating black tea with bergamot or refreshing green with jasmine notes. Hillway is also popular thanks to its handy package, coming in 25 or 100 tea bags, and of course to its outstanding Ceylon quality, thoroughly selected by tea testers, the “tea sommeliers”, at Sri Lanka.

Crystallized coffee: new generation of MacCoffee drinks

11.06.2015

Crystallized coffee: new generation of MacCoffee drinks

MacCoffee is redefining coffee drinks. Please meet the new one – with real soluble coffee in crystals! The Freeze Dry technology maintains the quality of coffee, delivering at best both its taste and aroma.

MacCoffee impresses Southern Russia with ads

11.06.2015

MacCoffee impresses Southern Russia with ads

Summer: the perfect time for new impressions and eye-catching visual experiences. Now that the long-awaited vacation season is here, MacCoffee has launched a new advertising campaign in Southern Russia. From June to August, its colorful outdoor advertising will be demonstrated in Krasnodar area, Sochi and the Crimea, reminding anyone of the importance of enjoying every moment of the summer, be it in a great company or alone with the sea – and good coffee.

MacCoffee supports Russian football and hockey teams

10.06.2015

MacCoffee supports Russian football and hockey teams

MacCoffee is keeping to its good tradition of supporting Russian athletes.

MacChocolate’s Spring Gift

12.03.2015

MacChocolate’s Spring Gift

MacChocolate Hot Chocolate celebrates the coming of spring through the promo action with the motto – 'Feel the Taste of Chocolate Travel! Each promo pack of MacChocolate Classic contains genuine magnet as an extra gift!

MacCoffee Provides Hot Support for Russian Team on Euro Hockey Tour

17.02.2015

MacCoffee Provides Hot Support for Russian Team on Euro Hockey Tour

It was not too easy a game for Russian team, as they were guests on both games, in Czech Republic – so the support was of special importance for them. The remarkable MacCoffee logo and symbols were decoration of the Karlovy Vary stadium, where Russians met the Czech team on February 5, and the huge O2 Arena in the Czech capital, where the return match took place on February 7. The MacCoffee logo at the borders was perfectly seen from the seats and at the broadcasts.

Stockholm Ice Triumph Supported By MacCoffee

04.02.2015

Stockholm Ice Triumph Supported By MacCoffee

The new year start was, according to good tradition, marked by the European Ice Skating Cup that took place in the capital of Sweden. MacCoffee was, as usual, involved in supporting Russian skaters, and also throughout all the tournament figure skating fans were provided with hot and delicious drink. Cozy atmosphere was maintained in the streets of Stockholm as well as indoors, for fans of figure skating and coffee. The colorful emblem of the brand was seen at the borders of the skating rink at the Ice Palace where the skaters performed.

MacCoffee’s Broadcast the Gift for Soccer Fans!

01.12.2014

MacCoffee’s Broadcast the Gift for Soccer Fans!

The end of autumn is quite uncomfortable to go to the stadium – but is it really a reason not to support the team?

This November, MacChoco introduced the new bright promo package!

21.11.2014

This November, MacChoco introduced the new bright promo package!

he package is colorful to suit both boys and girls. The promo pack contains two packs of MacChoco – Classic Cocoa and Strawberry, and also a great surprise, a genuine glass with plastic handle depicting the Calf travelling the Moon!

MacChocolate Invites for the Christmas & New Year Atmosphere

21.11.2014

MacChocolate Invites for the Christmas & New Year Atmosphere

Christmas and the New Year are time of Magic. The holiday to spend with the people of your life and the closest friends. MacChocolate hot chocolate provides an ideal supplement to winter family evenings. It gives a softer and sweeter touch to the mood and fills our souls with warmth and comfort.

MacCoffee’s New Top: ‘Product of the Year – ’14’ Award

19.11.2014

MacCoffee’s New Top: ‘Product of the Year – ’14’ Award

Another approval of customers' choice for MacCoffee: November 12th, in the famous Izvestia Hall of Moscow, the brand was granted the 'Product of the Year – '14' award as 'coffee supplemented with milk/sugar/cream' for persistently high market share and high product quality.

MacCoffee supports the Home Team at the Euro Hockey Tour

19.11.2014

MacCoffee supports the Home Team at the Euro Hockey Tour

As it's getting colder outside, it's hot time for ice hockey fans. The annual Euro Hockey Tour has started, and MacCoffee took the option to support our home athletes that are now facing superpowers of European ice hockey, Finland, Sweden and Czech Republic.

Kracks chips — the Real-life Rhythm

27.10.2014

Kracks chips — the Real-life Rhythm

The world is changing, and we are changing, too — offering top-quality cutting-edge products to our customers.

MacChoco supports young athletes in children’s football camp Ajax Camps

25.06.2014

MacChoco supports young athletes in children’s football camp Ajax Camps

Ajax Camps is children’s sports and recreation camp in Bronnitsy, a town near Moscow, where during school break young football players spend their time in the company of famous Dutch and Russian coaches from the legendary Ajax Academy! The MacChoco hot chocolate is their number one choice whenever they need to get a quick energy boost after football practice and feel energized and happy in the morning!

News from MacTea – Spicy Ginger instant tea!

11.06.2014

News from MacTea – Spicy Ginger instant tea!

MacTea Spicy Ginger is an instant tea containing natural ginger powder.

MacCoffee supported the Russian Premier League match

20.05.2014

MacCoffee supported the Russian Premier League match

Loving and tender care of Russian soccer players and supporters remains an important thing to do for MacCoffee. Athletes and their fans have often appreciated our brand's hot support. The match between Moscow's Locomotive and guests from Saint-Petersburg was not an exception. On May 4th, the Moscow team on its field met the Zenit, one of the championship's leaders, as part of the 28th tour of the Russian Premier League.

MacCoffee at the Oddset Ice Hockey Games

20.05.2014

MacCoffee at the Oddset Ice Hockey Games

Though the spring is at its high point and summer is coming, true fans of ice hockey are not to be left without care and attention. The serious game is going on, and MacCoffee continues to support all important games within the Euro Tour. One of such games, Oddset 2014 Ice Hockey Games, took place on May 1 – 4, in Stockholm, Sweden.

MacFito Chicory with Chinese herbs

20.05.2014

MacFito Chicory with Chinese herbs

We are proud and find it necessary to permanently create new top quality products and always offer really great beverages and snacks to our customers. Introducing the unique original MacFito Chicory with Chinese herbs is the new achievement of the company in this direction. We are glad to introduce this new instant beverage with unique features to all fans of healthy nutrition. Its main peculiarity is its natural components including five Chinese plants and herbs: Snowdon rose, ginger, magnolia-vine, ginseng and green tea.

MacCoffee Stars the G-Drive United Supercup 2014

19.03.2014

MacCoffee Stars the G-Drive United Supercup 2014

MacCoffee is ready to amaze and excite all sport fans again and again. To do this, we are joining new kinds of exciting competitions with fans, and also widening the horizons of the world of sports, that might seem traditional and ordinary. The example of the latter practice is the G-Drive United Supercup 2014 that took place at the HaMoshava stadium in Petah-Tiqwa, Israel.

Hot results: Budapest 2014

21.01.2014

Hot results: Budapest 2014

Budapest European Figure Skating Championship 2014 came to its conclusion.

Mission Christmas Tree with MacCoffee in Nizhny Novgorod

13.01.2014

Mission Christmas Tree with MacCoffee in Nizhny Novgorod

One cannot imagine winter holidays celebrated without a decorated Christmas fir tree. But the holiday joy is doubled when the tree is a gift from MacCoffee! All inhabitants of Nizhny Novgorod know well that every year at the end of December the First Automobile Radio hosts the MacCoffee's Christmas tree lottery for all listeners. Good mood is the only thing required to take part – to say nothing of smile and a wish to take lots of prizes from the New Year's hot sponsor.

Spicy novelty in the Kracks range

18.12.2013

Spicy novelty in the Kracks range

Japanese cuisine becomes more and more popular in Russia. Sushi bar is not exotic any more in every town. People like to dissolve wasabi in soy sauce and plunge rolls and sushi there.

‘Test Purchase’ MacCoffee Takes It All!

22.11.2013

‘Test Purchase’ MacCoffee Takes It All!

MacCoffee as a brand is back to confirm its leadership. In early November, the consumer TV show ‘Test Purchase’ featured the survey of instant coffee. Channel 1’s ‘Test Purchase’ provides the most up-to-date consumer information expertise and is the most-known consumer TV show for years.

In MacCoffee consumers trust

29.10.2013

In MacCoffee consumers trust

On October, 25th the annual 'Top Popular Brand' contest was held, and the golden award in the 'Coffee Drink' nomination went, by far, to MacCoffee. That's how consumers showed once more their attitude to the brand and the product.

MacCoffee at the first stage of the Euro Tour

25.09.2013

MacCoffee at the first stage of the Euro Tour

None of significant sport events takes place without MacCoffee now. In this September, the brand took sponsorship over such event again.

Winning with MacCoffee

25.09.2013

Winning with MacCoffee

MacCoffee is increasing and tightening its partner relationship with the most popular sports. Within this trend, we continue to support the Russian soccer team at all important qualification matches of the '14 World Championship in Kazan and St. Petersburg.

Mountain Biking with MacCoffee & Kracks

25.09.2013

Mountain Biking with MacCoffee & Kracks

Where there’s fun and sporty mood; where there’s some hot events to attract numerous fans and spectators, where there’s everything new and exciting – that’s just the right place for MacCoffee and Kracks. As the new way to meet our fans, we got involved in MTB downhill competitions that took place at the end of this August in the capital of Kabardino-Balkaria, the Sothern Russian region. This racing event known as Trail King 2013 is hosted near Nalchik city for the third time in a row. It is famous and loved by fans of extreme sports for amazing alpine scenery, sunny summertime weather and high-speed steep slopes.

MacChoco promotion

19.08.2013

MacChoco promotion

MacChoco drink in bright promo package will be on sale in September!

Arts and Coffee, our Gift for Novosibirsk

01.08.2013

Arts and Coffee, our Gift for Novosibirsk

Novosibirsk, the young fast-expanding city, optimistic about its future, is celebrating its 120th anniversary with large-scale holiday. Although the weather was not too fine, thousands of city dwellers came to the main square. MacCoffee was just the thing to warm everybody.

Hillway – the sun of Ceylon in you teacup.

15.07.2013

Hillway – the sun of Ceylon in you teacup.

This July appears to be just the time for Food Empire’s new discoveries and achievements. The company is proud to offer the greatest products for true connoisseurs of tea and coffee. This month we are launching a totally new tea brand Hillway. Its peculiarity is that this tea is produced in Ceylon only. Ceylon tea leaf is known for its guaranteed top quality, brilliantly rich flavor and amazing freshness when taken in. It is significant that all blends of Hillway tea are developed by true experts. These are Sri Lanka hi-class tea testers acknowledged throughout the world by their unique skills derived from centuries-long tradition.

This Summer’s MacCoffee

10.07.2013

This Summer’s MacCoffee

The new midsummer is here – so meet our hot ‘Sleepless in Summer’ program, it’s already launched and increasing. For many Russians it’s already a good tradition to spend sunny and funny summer months accompanied by beloved MacCoffee. Hence we have now all reasons to spread our campaign throughout the country, as MacCoffee has already thought global. All the summer long MacCoffee will be placing bright and colorful ads to billboards and public transport in Russia’s major cities and resorts (not limited to seaside!).

Pram Parade – a cheerful and bright event- gave start to summer 2013 in Siberian capital city

15.06.2013

Pram Parade – a cheerful and bright event- gave start to summer 2013 in Siberian capital city

The most exceptional parade was held in Novosibirsk for the third time. More than one hundred “tuned” prams were festively pushed along Pervomaysky public garden on 15 June. 

Hot Ice Hockey – Now With MacCoffee

27.05.2013

Hot Ice Hockey – Now With MacCoffee

MacCoffee joined in as the official sponsor for TV broadcasting of Ice Hockey World Championship in Latvia and Belarus. These countries are traditionally among those with high grade of interest for ice hockey, so our company was again amidst the top-popular sports event for TV audience in those countries.

Cheering the Basketball Euro League

10.05.2013

Cheering the Basketball Euro League

Meet MacCoffee as the official sponsor of FIBA Euro League’s Final Four. The famous competition, attracting dozens of thousands fans every year, is the culmination of the most popular basketball tour of Europe.

Maslenitsa in Nizhny with MacCoffee

17.03.2013

Maslenitsa in Nizhny with MacCoffee

This year, Russian traditional Maslenitsa (the weekend before the Lent) was celebrated on the third weekend of March.

MacCoffee’s Hot Shots at the Spring Ski Track

03.03.2013

MacCoffee’s Hot Shots at the Spring Ski Track

On Sunday, March 3rd, in Barnaul the 18th traditional Ski Festival took place. The competition turned a true national-wide event, as it was combined by time with the federal 'Russian Ski Track'. The festival was arranged in the Altai region by the Maria-Ra retail chain and MacCoffee. Thanks to the latter party's involvement, the event appeared to become really significant and popular.

Zagreb as a Rehearsal Before Sochi

04.02.2013

Zagreb as a Rehearsal Before Sochi

In late January, Croatia's capital hosted this year's Europe figure skating championship.

New Plant for Production of World Famous MacCoffee Launched in Cherkassy Area

28.11.2012

New Plant for Production of World Famous MacCoffee Launched in Cherkassy Area

On November 20 of 2012, the opening ceremony for the first plant of Food Empire in the Ukraine was held. Food Empire is the manufacturer of the world famous MacCoffee and Petrovskaya Sloboda that is favored by many Ukrainians.  The new plant is located in the city of Zolotonosha in Cherkassy Region.

SIAL 2012: Food Empire Holdings in Its Element

25.10.2012

SIAL 2012: Food Empire Holdings in Its Element

On October 2012, Food Empire Holdings took part in one of the most significant events held for the members of the food industry market, the exhibition SIAL 2012. “The food biennale” brought together over 6,000 companies from 100 countries. The event was attended by almost 200,000 professionals and experts. 

Fall offer at MacChoco

22.08.2012

Fall offer at MacChoco

MacChoco drink in bright promo package will be on sale in September! Now everybody can buy tasty cocoa and strawberry drink with colorful cup and handy straw.

MacChocolate with thermomug

22.08.2012

MacChocolate with thermomug

MacChocolate hot chocolate will cheer you up at any time of the day and will energize and strengthen you. And now all lovers of hot chocolate are offered to taste this delicious drink out of handy cup which will maintain the drink temperature preventing its becoming cold soon.

Trade Workers Day Celebration in Bratsk

08.08.2012

Trade Workers Day Celebration in Bratsk

On July 14, the MacCoffee team took part in the karting competition organized in Bratsk by Group of Companies DALLAS in order to celebrate Trade Workers Day.

Grand Celebration of 100th Anniversary of Indian State Bihar

08.08.2012

Grand Celebration of 100th Anniversary of Indian State Bihar

A grand celebration of the 100th anniversary of the Indian state Bihar founding was held at the Palace of Culture of Moscow State Technical University n.a. Bauman on July 28 in Moscow. Products by MacCoffee, MacChocolate, Kracks and Don Nachos were presented to the guests of the event.

MacCoffee Gold Passed “Control Purchase”!

07.08.2012

MacCoffee Gold Passed “Control Purchase”!

MacCoffee Gold (ТМ MacCoffee Gold) took part in "Control Purchase" ("Kontrolnaya Zakupka"), a program of Channel One Russia. The main goal of the program was to determine the finest and most delicious freeze-dried coffee.

MacCoffee – “Don’t Slumber Away the Summer!”

13.07.2012

MacCoffee – “Don’t Slumber Away the Summer!”

MacCoffee's federal advertising campaign is in full swing. The new concept "Don't Slumber Away the Summer!" was launched in the midsummer. During the two hottest months, this bright and catchy advertisement by MacCoffee will be posted on billboards and city public transport.

Bridges of Times – City Day 2012, Novosibirsk

13.07.2012

Bridges of Times – City Day 2012, Novosibirsk

"Roads get better, fountains shoot water high into the sky To your health people drink MacCoffee every day. Happy Birthday, Novosibirsk!"

Meet new instant drink under MacChoco trademark

02.07.2012

Meet new instant drink under MacChoco trademark

Meet new instant drink under MacChoco trademark – instant drink with Strawberry flavor.

“Hot Support” of EURO 2012

22.06.2012

“Hot Support” of EURO 2012

This summer, MacCoffee has launched a large-scale federal advertising campaign to support the European Football Championship 2012 (UEFA EURO 2012). This whole June, the brilliant and eye-catching MacCoffee advertisement will be posted on billboards, public transport, and aired on major radio stations of this country.

Gold Standard for Coffee Lovers

22.06.2012

Gold Standard for Coffee Lovers

Enjoying the popularity on the instant coffee market and the love of many coffee lovers, MacCoffee has prepared a real surprise for true connoisseurs of this invigorating drink! Production of natural coffee under the famous Gold brand has already started.

To Victory with MacCoffee!

22.06.2012

To Victory with MacCoffee!

MacCoffee became the exclusive partner of the football mini tournament between the State Duma deputies representing two parties – United Russia and the Liberal Democratic Party of Russia. The tournament was held at the Luzhniki Sports Complex on April 26, 2012.

Corn chips DONNACHOS

30.03.2012

Corn chips DONNACHOS

DONNACHOS is a new brand of corn chips which are called “nachos”. Our chips are made of high-quality corn. First the corn seeds are soaked and then are milled by mill-stones according to the authentic method used in Mexico long time ago. After that the chips are broiled over the fire.

Oriental things….

06.03.2012

Oriental things….

Following the popular MacCoffee Gold and Premium we launched a special blend Arabica for the lovers of the fine taste of coffee.

MacChocolate promo-pack with spoon

07.02.2012

MacChocolate promo-pack with spoon

Special winter offer! MacChocolate promo-pack with spoon: enjoy the Original flavor of hot chocolate MacChocolate, use special MacChocolate spoon for stirring.

MacCoffee supported figure skaters in Sheffield

25.01.2012

MacCoffee supported figure skaters in Sheffield

In the end of January the 2012 European Figure Skating Championships was held in Sheffield (Great Britain), where MacCoffee brand was a traditional official sponsor.

FES PRODUCT – the factory with high social responsibility

20.01.2012

FES PRODUCT – the factory with high social responsibility

On the 20th of January, in Dmitrov there was held the annual economic forum where the several companies were granted with the award “Dmitrovskye rostki 2011”.

Great New Year in Novosibirsk with MacCoffee

14.01.2012

Great New Year in Novosibirsk with MacCoffee

During winter holidays MacCoffee warmest greetings were heard in all parts of big city of Novosibirsk.

MacCoffee shares New Year happiness with people of Nizhni Novgorod

13.01.2012

MacCoffee shares New Year happiness with people of Nizhni Novgorod

During winter period in December in Nizhni Novgorod MacCoffee and Autoradio created a real festival of great New Year tree give-away.

Winter Upslope

12.01.2012

Winter Upslope

During entire winter time MacCoffee brand is advertised on Dmitrovskoe Shosse.

MacFito Chicory

01.12.2011

MacFito Chicory

MacFito Chicory  is a new product in line with other high-quality instant drinks of Future Enterprises.

MacCoffee – “Brand #1 in Russia”

26.09.2011

MacCoffee – “Brand #1 in Russia”

MacCoffee once again proved to be № 1 Brand in Russia”.

MacCoffee supports Russia

06.04.2011

MacCoffee supports Russia

A second leg match between the national football teams of Russia and Armenia was played in St. Petersburg on the 4th of June.

MacCoffee in Switzerland

31.01.2011

MacCoffee in Switzerland

The European Skating Championships 2011 were held in Bern, the Swiss capital.

MacCoffee® is the official sponsor of the European Skating Championships 2010

06.07.2010

MacCoffee® is the official sponsor of the European Skating Championships 2010

In line with the tradition that was established in 2005 when MacCoffee® became a sponsor of the European Skating Championships for the first time, MacCoffee is taking this role again now.

Chocolate delight

01.07.2010

Chocolate delight

MacChocolate® has long been popular already. Its rich velvety smooth taste has become familiar to millions. But we never cease striving for perfection. Meet new MacChocolate®!

MacCoffee supports the Russian national football team again!

06.04.2010

MacCoffee supports the Russian national football team again!

On March 3 the Russian and the Hungarian team will meet in the city of Gyor for a friendly game. The match will start 9:30pm Moscow time and will be broadcasted on TV (the First channel in Russia).

The European Skating Championships 2010

20.01.2010

The European Skating Championships 2010

The second day of competitions has become such a happy day for numerous fans of figure skating.

The European Skating Championships 2010, 1st day results

19.01.2010

The European Skating Championships 2010, 1st day results

The European Figure Skating Championships 2010 has started in Tallinn. That’s the last major figure skating competition before the Olympics, and the results directly influence the national line-up for them. World champions pass the cut automatically.

МАХimum result

19.01.2010

МАХimum result

MacCoffee® has launched a complete new product: coffee in sticks. It targets young people on the move. Bright packaging, advantageous convenience and a great price all strengthen the position of this new product and leave no space to doubt it will be very successful.

Don’t oversleep your summer!

19.01.2010

Don’t oversleep your summer!

This summer several Russian cities will host an outdoor advertising campaign “Don’t oversleep the summer”. The slogan was carefully chosen and reflects the fact that each of us needs rest, and many just can’t wait for summer to come as it’s a holiday season we dream of.

MacCoffee supports the Russian national football team again!

19.01.2010

MacCoffee supports the Russian national football team again!

On March 3 the Russian and the Hungarian team will meet in the city of Gyor for a friendly game.