MacCoffee supports Russian football and hockey teams
MacCoffee is keeping to its good tradition of supporting Russian athletes. The brand has advertised itself in Prague and Ostrava, Czech Republic, during the recent Hockey World Cup. That was a great chance for all the fans of Russian hockey to watch the triumph of Russia playing with Belarus and ending up with a score of 7:0 for Russia, the close-fought matches against the USA and Finland, and also the exciting final where Russian players had to face the Canadian team.
The Russian team won the silver medal, and MacCoffee´s results were just as outstanding. Its ad was repeatedly shown on air of the Russia 2 TV channel during the hockey broadcasting.
However, MacCoffee also keeps an eye on Russian football. On March 24, Krasnodar club met Rostov at the Russian Championship. A banner with a MacCoffee ad was shown at the football arena in Krasnodar. The home team won on the 29th match day by a score of 2:1. All MacCoffee fans who watched the events with a cup of their favorite drink – whether at the stadium, in a sports bar or at home – are actually winners, too!