MacCoffee’s New Top: ‘Product of the Year – ’14’ Award
Another approval of customers’ choice for MacCoffee: November 12th, in the famous Izvestia Hall of Moscow, the brand was granted the ‘Product of the Year – ’14’ award as ‘coffee supplemented with milk/sugar/cream’ for persistently high market share and high product quality.
The ‘Product of the Year’ award is granted to the most popular mass demand products. This annual contest is held by the National Trade Association, Moscow International Business Association, Russian Chamber for Trade and Industry, and the Moscow City Hall. To detect the best offers in many categories, the leading research companies Nielsen and COMCON are performing continuous monitoring. The former company monitors the retail through scanned bar codes and professional auditors attendance, while the latter analyzes the data provided by the TGI Russia research covering 34 thousands inhabitants of 60 Russian cities annually.
The ‘Product of the Year’ award proves that this particular brand is successful, demanded and recognizable. It means MacCoffee is chosen from numerous alternative options. The ‘Product of the Year’ award is another significant indicator of strength for brand and company, high product quality, catching package style and successful promotion strategy. We are grateful to all the company staff; each of us has contributed much to this achievement. We are grateful to our customers preferring MacCoffee!