MACCOFFEE ARABICA 3IN1 WINNING Innovative Product 2017 International Award
For the 4th time the globally acclaimed Innovative Product of the Year contest has been arranged in Russia, where the winners are selected by the consumers.
This year MacCoffee Arabica 3in1 has been voted the best in the Coffee Beverages nomination.
The Innovative Product of the Year international awards have been around for 30 years now, embracing over 40 countries around the world.
In Russia the participants include top caliber transnational and federal companies manufacturing fast moving consumer goods (food, perfume, personal care and other products).
Whenever the Innovative Product of the Year title is awarded, it means that over 3,000 families around the country have voted in favor of a particular product.
This is a true sign of confidence which makes the selection of new goods in the stores easier for the consumers and helps saving their time and money.
We are proud to have won this award as this result means the highest acknowledgement of consumer properties of our product.
We shall further strive for new heights and create new products focused on quality and innovation.