Global food and beverage brands
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Компания Food Empire и ГК «Рики» выпустили совместную линейку какао-напитков MacChoco с брендом «Смешарики»
Condensed milk is a familiar delicacy that more than one generation has grown up with.
Catch the wave of juicy banana and fragrant biscuits with the latest from MacChoco.
On 5th March 2022, the MacCoffee team together with friends from the Pro Travel channel set off on an incredible journey of a lifetime. The goal, to reach the northernmost continental point of the region Sakha (Yakutia).
Discover a new taste of a fragrant coffee drink with delicate milk froth - Petrovskaya Sloboda Cappuccino Lux with cocoa topping.
From the boundless steppes of Kalmykia to the high-altitude North Caucasus ... know and love Kalmyk tea!
MacCoffee became a sponsor of the Karjala Cup hockey tournament this year which was held from 10th
to 14th November 2021, in Helsinki, Finland.
MacCoffee once again triumphed at the Product of the Year 2021 National Award ceremony held on 18th November 2021 at the MIR Concert Hall in Moscow, Russia.
Unique taste of the product, which has no analogues in the segment of potato chips in tubes
MacCoffee is committed in its contribution towards an eco-friendly planet with the introduction of modern technologies in line with the current sustainability trends.
The internationally recognized and well-known brand, MacCoffee has expanded its product range and entered the natural coffee market with ‘MacCoffee PURE’, natural coffee produced by the best Italian masters. The word ‘Pure’ represents the product’s simplicity and pureness.
Do you wanna feel yourself like a cool basketball player and get a chance to win a prize? Then your time has come! MacChoco featuring Space Jam is launching the "Space MacChocoball" promo campaign.
The traditional spring holiday "Maralnik Blossom" was held in the Altai Territory, Russia on 1st May 2021. This event symbolizes the summer season opening and took place on the territory of the tourist complex "Turquoise Katun".
MacCoffee is once again featured in a music video titled “Voice” that is performed by the most popular Russian pop singer ‘Egor Kreed’ released on 26th April 2021.
The long-awaited latte from MacCoffee. MacCoffee Latte Al Caramello is a coffee drink with caramel flavour.
In the 2021 season, MacCoffee Cappuccino di Torino was the official hot beverage for the hottest Boogel Woogel and Grelka Fest festivals that took place at Sochi and Sheregesh, in Russia respectively.
We are pleased to announce the launch of new tea drink - MacTea with cream flavor and sugar.
"Ski Track of Russia" was held in Novosibirsk on 14 February 2021. Despite the cold Siberian weather, about 4,000 skiers participated.
Meet your favorite 3 in 1 coffee «Petrovskaya Sloboda» in a renewed design.
Guaranteed prizes from Yandex.Music and Yandex.Plus are already yours!
Real “Dolce Vita” from your favourite brand. MacCoffee Cappuccino Dolce Vita is a new cappuccino beverage with delicate foam and cocoa topping.
MacCoffee once again triumphed at the Product of the Year 2020 National Award ceremony held on 17th November 2020 in Moscow, Russia.
MacCoffee is yet again featured in a music video released on 29 October 2020 titled “Asteroid” that is performed by the Russian pop singer, Mary Gu.
MacTea has prepared great news for you!
We are happy to announce the release of our favorite MacChoco cocoa drink – in a new special design, dedicated to the upcoming big promo launch in September.
Our hot chocolate will appear in a new stunning package very soon!
From August 1st - 27th, Kracks launched a check promo at Okey, OZON and beru!
Everyone seems to have learned to wash their hands and work through video communications - but you can do this with romantic meetings!
On the majestic tea plantations of the eastern part of Kenya and western part of the island of Ceylon you can hear an indescribable melody...
The warmest congratulations with International Children’s Day today from MacChoco!
Food Empire brands represented by MacCoffee, Hillway and Petrovskaya Sloboda has provided free products to regions in Russia that had the most impact from COVID-19.
MacCoffee Cappuccino di Torino has launched a special campaign «Italian Passion» for the period of Russia’s gender holidays from 10 February to 10 March.
MacCoffee Bollywood Film Festival took place in seven Russian cities which screened seven award-worthy movies. For the fourth consecutive year, MacCoffee has been the key highlight of the event and the main sponsor of the festival.
MacCoffee is yet again featured in a music video released on 6 March 2020 titled “Sterva” that is performed by the young Russian pop artiste, Fogel.
On 27 February 2020, Ak Bars, a Russian professional ice hockey team and proudly sponsored by MacCoffee, has entered the first round of the Gagarin Cup playoffs!
MacCoffee stays true to the tradition of being a key element of the grand sport celebration on ice.
This year, MacCoffee has once again clinched the highly-coveted “No. 1 Brand in Russia” award title in the category of coffee drinks.
On 14 November 2019, MacCoffee triumps once again at the Product of the Year 2019 National Award ceremony held at Moscow, Russia.
A music video featuring MacCoffee was released on October 30 2019 with the title “Uvezite menya na Deep House” performed by the popular Russian band GAYAZOV$ BROTHER$ and produced by Warner Music Russia.
A music video featuring MacCoffee brand was released on 26 August 2019.
MacCoffee, Hillway and MacChoco were part of the «CoffeeTeaChocolate» festival that took place in Moscow at Sokolniki park on 24 – 25 August 2019, with our brand zone located on the fountain square of the park.
Discover the whirlwind of feelings with the latest Kracks in a packaging format of 110 grams.
From August 16 to 18 MacCoffee together with Beeline took part in the legendary festival of contemporary music and technology – Alfa Future People (hereinafter - AFP) that took place in Nizhny Novgorod region.
On June 30 Novosibirsk celebrated its birthday. For several years in a row MacCoffee celebrates this holiday together with the residents of the city.
On April 24-25, 2019 FES Product, represented by the following brands: MacCoffee, Hillway and Kracks, took part in the international forum dedicated to the development of on-board aircraft service – Skyservice 2019.
From April 11 to 14 MacCoffee kept warm all the guests of the high-altitude GrelkaFest that was held at the legendary Siberian ski resort Sheregesh. The sun, mountains, good mood, beautiful girls, sports guys, carnival costumes and hot MacCoffee Cappuccino di Torino - all these happened in Sheregesh.
From March 14 to 17 the high-altitude Boogel Woogel festival was held at the legendary ski resort Rosa Khutor in Sochi by the hot support of MacCoffee.
On March 12th the grand opening of the photo exhibition of the Italian photographer Massimo Sestini “Horizons of Italy. View from police helicopters” took place in Moscow and was warmly supported by MacCoffee. The exhibition is held in the Multimedia Art Museum until March 24 Anna Semenovich was a special guest from MacCoffee.
Digital special project “MacCoffee in bed” was developed for the period of Russian gender holidays from February 14 to March 9, 2019.
MacCoffee Bollywood Film Festival took place in five Russian cities and shared with the audience eight movies.
It is agglomerated coffee with classic soft taste that will become the sign of a great day.
MacCoffee stays true to the tradition of being a key element of the grand sport celebration on ice.
On December 16 at the Christmas market in the Italian Embassy Tazzanera coffee became one of the high-quality Italian brands presented at the event.
In November 2018, MacCoffee launched special project сalled "The Art of Seduction"
On November 14 the annual Product of the Year 2018 National Award ceremony took place in Izvestia Hall (Moscow).
MacCoffee was a part of the bright and GREAT event of Singapore Days festival in Moscow on 15/16 of October. The event was dedicated to the uniqueness of the culture of Singapore and its people. The festival took place at the prominent cultural center FLAKON in Moscow and was visited by more than 30 thousand people.
Redefining your tastes' expectations, «Food Empire Holdings» presents new coffee Tazzanera in capsules which are 100% made at the own factory in Parma ( Italy ), with use of the modern innovative technology which guarantees the aroma and freshness of natural roasted ground coffee, brewed in accordance with Italian recipes.
This summer MacCoffee provided the citizens of Novosibirsk, Novokuzentsk, Tomsk with happy moments and tasty Cappuccino di Torino.
MacCoffee took part in a big colorful festival of Indian culture in Moscow.
Moscow park Sokolniki for three days turned into a real oriental bazaar with decorations, fabrics and national costumes, exhibitions, souvenirs, natural cosmetics and, of course, bright festivities.
During the event all participants had a chance to get to know best yoga practice, listen to the lectures about wellbeing, healthy food, self-development, visit interesting master classes, concerts, try vegetarian food and have a good cup of tasty MacCoffee Cappuccino di Torino.
From June to August, 2018, has been started a new marketing support for Kracks brand. The support takes place in the South region of Russia. Kracks appeared on billboards in the cities with the slogan " Do you want more? Kracks. The taste you can't refuse!" This time we have updated the advertising image. The brand sets a bright mood of a hot summer, best friends of which are the sea, the sun and, of course, crispy chips!
Starting from the beginning of 2018 FES PRODUCT is the partner of several airlines catering services: Aeroflot, Utair, Russia. The beloved MacCoffee hot drinks, exquisite HILLWAY tea, and potato chips Kracks can be found in SkyShop of the aircrafts.
MacCoffee in collaboration with Pyatnica tv channel are celebrating two happy occasions — the release of MacCoffee Strong and the successful reboot of the Orel ili Reshka (Heads or Tails) tv-show — with an exciting competition “I want to go on a getaway!”
MacCoffee extends it support to most popular sports in Russia as well as in all Europe.
In March and April 2018 at the most popular skiing resorts in Russia Rosa Khutor and Sheregesh there were held to mindblowing event BoogelWoogel and GrelkaFest.
The most anticipated winter and spring holidays were met with new Cappuccino di Torino. The most popular bloggers were inspired by its tender and real taste and made several Instagram vines.
Winter is the time for unforgettable parties, meeting friends and relatives, and of course for outdoor fun. For any case, MacCoffee’s flavorous drinks are there for you.
Exquisite and delicate, nourishing and appetizing - the new Kracks Grilled Steak.
New year in 2018 started off with the most notable event in Moscow – the European Figures Skating Championship. MacCoffee relentlessly gives hot support to skaters and fans of this spectacular event.
The 6-year story of the legendary travel show covers over 100 cities, numerous memories, emotions, and stories. Now, time has come to return to many of them, which have changed a lot in the last years.
MacCoffee is a many years’ partner to Bollywood Film Festival. Last year, the company provided general sponsorship to the event, celebrated in 21 locations in Russia. This time, we decided to go further and give our name to the festival: meet MacCoffee Bollywood Film Festival!
On November, 22nd, the annual Product of the Year 2017 National Award ceremony took place in Izvestia Hall (Moscow).
MacCoffee presenting: aromatic and genuinely Italian new product Cappuccino DI TORINO is a famous recipe from Torino, Italy.
o grow the best tea, you must show care and attention. And what could be more caring than Mother Nature herself? Hillway Exclusive tea, which is grown on the majestic tea plantations of western part of the island of Ceylon and southern China, is surrounded by the attention of the gentle sun, fresh rain, and cool winds.
On August ,12th and 13th, a bright celebration of India National Day endorsed by MacCoffee took place in Moscow.
The summer period is traditionally the most active period for the category "chips". Just because of this we created an animated video for Kracks and specifically for the channel "2x2". Launched on 07.07.2017 advertising support of Kracks on the channel "2x2" will last until the end of July. You can see Kracks advertisement from Monday to Friday from 20:00 until 1:00.
In early July a bright and hot event took place in Novokuznetsk, at Yermakov Square, in the framework of the City Day endorsed by MacCoffee and the city administration.
For the 4th time the globally acclaimed Innovative Product of the Year contest has been arranged in Russia, where the winners are selected by the consumers. This year MacCoffee Arabica 3in1 has been voted the best in the Coffee Beverages nomination.
The summer period is traditionally the most active period for the category "chips". Just because of this we created an animated video for Kracks and specifically for the channel "2x2". Launched on 07.07.2017 advertising support of Kracks on the channel "2x2" will last until the end of July. You can see Kracks advertisement from Monday to Friday from 20:00 until 1:00.
In 2017 Novosibirsk has celebrated its 124th birthday, and MacCoffee, by tradition, has warmly supported the city’s top event.
On May, 7th, a long-awaited and exciting moment of truth was broadcast by ROSSIYA-1 national TV channel for the participants of the country’s top Everybody Dance! show. For the long two months MacCoffee, just like all the TV viewers, was among their hottest fans and supporters.
During two April weekends 15 000 persons visited the festival, while its music program headliners included such acclaimed rock stars as Chicherina and Trubetskoy group. The event featured eye-catching dance battles, bumperball games, pool diving in carnival costumes, on skis and snowboards. Not to speak of the beauty pageant (also supported by MacCoffee), as well as hot photo sessions in SUPERPHOTO MACCOFFEE zone and even hotter drinks served by MacCoffee.
The main TV dance marathon of the season is declared open. From March, 19th, a new Everybody Dance! project is to be broadcast in prime time, at 6 p.m., on Sundays by Russia 2 national TV channel: a show promising to be bright, impressive and breathtaking.
MacCoffee is proud to be the Official Sponsor of European Figure Skating Championships 2017.
MacCoffee is happy and proud to announce that the company is going to appear as the general sponsor of the Bollywood Film Festival, which will be held from November 30 to December 7, 2016.
The XVIII Product of the Year official award ceremony took place on the November 16 in Izvestia Hall.
Moscow Youth Soccer League www.moscow-soccer.ru on October 16 and 17 conducted a cross-cultural annual football competition for boys and girls of all skill levels.
On 22d of September 2016 Strogino mini-football Cup matches passed at the sport complex Yantar in Strogino. One of the partners of the Cup was Kracks chips.
We've been waiting for it for more than 20 years. And finally it has happened again. World Cup of hockey with the best teams ever fighting on ice starts on the 17th of October. MacCoffe is the only official sponsor of this event on Russia.
Birthday comes once a year, and the 300-year anniversary - once in 300 years. Isn’t it a reason to celebrate in a big way?
Since June 2016, large-scale advertising campaign for Kracks chips has started in the largest cities of Eastern Europe, Far East and South.
In June, 2016, Kracks chips continue making each and any picnic ideal – in the famous PRO-News show item on the popular MUZ- TV channel
In summer, our company has introduced a brand new product - MacCoffee Gold 3in1. This is a flavorful coffee drink with real freeze-dried crystals. Thanks to its convenient form of production it is ideally suited to enjoy your favorite flavor anywhere: on a trip, a picnic, and even on the beach.
In June, two Russian megacities fired up with MacCoffee. In June 12, our company celebrated the City Day along with the residents of Nizhny Novgorod. The holiday came doubly energetic thanks to the joint efforts of MacCoffee and Radio Energy.
In May 2016, Kracks potato chips are the heroes of the new section of “PRO News” on the popular music channel “MUZ TV”.
May was really a hot month — even on ice! Russia hosted a world hockey championship and MacCoffee became one of the sponsors of this exciting event. The stakes were really high so our team needed the hottest of supports indeed!
Find MacCoffee in social networks and win prizes During the whole month of April, MacCoffee subscribers in social media participated in exciting draw games. Now we can say for sure that coffee gives not only energy and concentration but also heat and maybe even foresight! And, of course, inspires for new feats on Mondays.
Hillway has launched a large-scale promo campaign for several Russian towns.
This March, another advertising campaign took place ‘starring’ Hillway.
March became the long-awaited holiday for football lovers: the matches of Russian Premier League finally resumed. MacCoffee helped numerous fans to see their favourite teams play by sponsoring many exciting matches including the CSKA-Spartak derby, Krasnodar-Zenit, Rostov-CSKA, Anji-Spartak, Krasnodar-Lokomotiv games.
Hockey is one of the most popular sports in Russia, so MacCoffee is eager to support the Russian team. On February 11 and 13 we saw some excellent playing again when Russian and Czech teams met in the first two stages of the European Hockey Tour.
We are happy to present something really tough to all the lovers of strong coffee: MacCoffee Strong 3in1 with cream and sugar.
MacCoffee is continuing its close cooperation with figure skating, one of the most beautiful sports. This time, MacCoffee lended passionate support to Russian athletes at the European Figure Skating Championship that took place in Bratislava between January 26 and 31.
The MacCoffee brand has received another proof of customer loyalty and recognition. During the ceremony at Izvestia HALL in Moscow on November 11, it was announced Product of the Year 2015 in the nomination of "Coffee with milk/sugar/cream".
During the weekend days of November 14, 15, 21, and 22, promoters dressed in stylized Mexican costumes made present packets of DONNACHOS chips to all the spectators who came to “Formula Kino City,” “Formula Kino Europe” and “Formula Kino Michurinskii.”
With coming of the cold weather, MacChocolate pleased all fans of the fragrant drink with a rich new product.
MacCoffee has again proven its nationwide recognition. The 21st of October 2015, the results of the Narodnaya Marka (People’s Brand) national voting were announced, stating that this brand has won in the Best Coffee Beverage category, becoming the No. 1 Brand in Russia for two more years.
1-4 October 2015, Kracks supported the Regional Educational Conference (REC’15) under the aegis of AIESEC. For sixty-four years, AIESEC’ activities have focused on developing young specialists’ leadership potential.
MacCoffee as a brand demonstrated its leadership again. On 22 September on First TV Channel in the consumer show ‘Test Purchase’ In the opinion of Coffee manufactures Association General director Ramaz Chanturia the best balanced taste was showed by «MacCoffee Аrabica» in comparison with the other three leading coffee brands which were bought for the survey of instant coffee.
On September 15th Kracks sponsored the Festival of city culture, sports and arts in the park “Krasnaya Presnya” in Moscow as a part of holiday, dedicated to opening of the 2000th FixPrice store.
Kracks became a sponsor in sport event which took place at City Day holiday in Balashikha City Moscow Area.
The second ad campaign flight in Crimea launched from August to November 2015 based on transport outdoor alike in creative concept and slogan Kracks “Want more? The taste you can’t resist” already recognized.
In early August, two Russian football teams, CSKA Moscow and Kuban Krasnodar, had their playoff for European cups qualification. What they really needed was their fans’ support because playing as guests amid the extreme heat in Europe was quite a challenge. Along with the numerous fans who watched the game in Prague, Czech Republic, and Bratislava, Slovakia, at sports bars and at their homes, MacCoffee also pulled for the Russian teams.
Summer is just the perfect time for making new friends, seeing new things, travelling and escaping big cities. Apart from your best friends, Kracks make great company, because they taste great everywhere, from the beach to a music festival, and at all times, even during summer heat!
Novosibirsk, often called the scientific capital of Russia, celebrated its anniversary on the last Sunday of June. On June 28, a large concert was organized for the people of Novosibirsk and guests of the city, proudly sponsored by MacCoffee as the main partner to the event. The preparatory works for the event lasted for several weeks. Starting on June 8th, Novosibirsk radio stations, including Unitone, City Wave, and Police Wave, started inviting everyone to the music show. Of course, MacCoffee was mentioned.
Three years ago, we launched a range of Hillway tea featuring nine flavors that are especially popular in Russia. No doubt that tea lovers will find or have found their favorite version, be it classical black or green, stimulating black tea with bergamot or refreshing green with jasmine notes. Hillway is also popular thanks to its handy package, coming in 25 or 100 tea bags, and of course to its outstanding Ceylon quality, thoroughly selected by tea testers, the “tea sommeliers”, at Sri Lanka.
MacCoffee is redefining coffee drinks. Please meet the new one – with real soluble coffee in crystals! The Freeze Dry technology maintains the quality of coffee, delivering at best both its taste and aroma.
Summer: the perfect time for new impressions and eye-catching visual experiences. Now that the long-awaited vacation season is here, MacCoffee has launched a new advertising campaign in Southern Russia. From June to August, its colorful outdoor advertising will be demonstrated in Krasnodar area, Sochi and the Crimea, reminding anyone of the importance of enjoying every moment of the summer, be it in a great company or alone with the sea – and good coffee.
MacCoffee is keeping to its good tradition of supporting Russian athletes.
MacChocolate Hot Chocolate celebrates the coming of spring through the promo action with the motto – 'Feel the Taste of Chocolate Travel! Each promo pack of MacChocolate Classic contains genuine magnet as an extra gift!
It was not too easy a game for Russian team, as they were guests on both games, in Czech Republic – so the support was of special importance for them. The remarkable MacCoffee logo and symbols were decoration of the Karlovy Vary stadium, where Russians met the Czech team on February 5, and the huge O2 Arena in the Czech capital, where the return match took place on February 7. The MacCoffee logo at the borders was perfectly seen from the seats and at the broadcasts.
The new year start was, according to good tradition, marked by the European Ice Skating Cup that took place in the capital of Sweden. MacCoffee was, as usual, involved in supporting Russian skaters, and also throughout all the tournament figure skating fans were provided with hot and delicious drink. Cozy atmosphere was maintained in the streets of Stockholm as well as indoors, for fans of figure skating and coffee. The colorful emblem of the brand was seen at the borders of the skating rink at the Ice Palace where the skaters performed.
The end of autumn is quite uncomfortable to go to the stadium – but is it really a reason not to support the team?
he package is colorful to suit both boys and girls. The promo pack contains two packs of MacChoco – Classic Cocoa and Strawberry, and also a great surprise, a genuine glass with plastic handle depicting the Calf travelling the Moon!
Christmas and the New Year are time of Magic. The holiday to spend with the people of your life and the closest friends. MacChocolate hot chocolate provides an ideal supplement to winter family evenings. It gives a softer and sweeter touch to the mood and fills our souls with warmth and comfort.
Another approval of customers' choice for MacCoffee: November 12th, in the famous Izvestia Hall of Moscow, the brand was granted the 'Product of the Year – '14' award as 'coffee supplemented with milk/sugar/cream' for persistently high market share and high product quality.
As it's getting colder outside, it's hot time for ice hockey fans. The annual Euro Hockey Tour has started, and MacCoffee took the option to support our home athletes that are now facing superpowers of European ice hockey, Finland, Sweden and Czech Republic.
The world is changing, and we are changing, too — offering top-quality cutting-edge products to our customers.
Ajax Camps is children’s sports and recreation camp in Bronnitsy, a town near Moscow, where during school break young football players spend their time in the company of famous Dutch and Russian coaches from the legendary Ajax Academy! The MacChoco hot chocolate is their number one choice whenever they need to get a quick energy boost after football practice and feel energized and happy in the morning!
MacTea Spicy Ginger is an instant tea containing natural ginger powder.
Loving and tender care of Russian soccer players and supporters remains an important thing to do for MacCoffee. Athletes and their fans have often appreciated our brand's hot support. The match between Moscow's Locomotive and guests from Saint-Petersburg was not an exception. On May 4th, the Moscow team on its field met the Zenit, one of the championship's leaders, as part of the 28th tour of the Russian Premier League.
Though the spring is at its high point and summer is coming, true fans of ice hockey are not to be left without care and attention. The serious game is going on, and MacCoffee continues to support all important games within the Euro Tour. One of such games, Oddset 2014 Ice Hockey Games, took place on May 1 – 4, in Stockholm, Sweden.
We are proud and find it necessary to permanently create new top quality products and always offer really great beverages and snacks to our customers. Introducing the unique original MacFito Chicory with Chinese herbs is the new achievement of the company in this direction. We are glad to introduce this new instant beverage with unique features to all fans of healthy nutrition. Its main peculiarity is its natural components including five Chinese plants and herbs: Snowdon rose, ginger, magnolia-vine, ginseng and green tea.
MacCoffee is ready to amaze and excite all sport fans again and again. To do this, we are joining new kinds of exciting competitions with fans, and also widening the horizons of the world of sports, that might seem traditional and ordinary. The example of the latter practice is the G-Drive United Supercup 2014 that took place at the HaMoshava stadium in Petah-Tiqwa, Israel.
Budapest European Figure Skating Championship 2014 came to its conclusion.
One cannot imagine winter holidays celebrated without a decorated Christmas fir tree. But the holiday joy is doubled when the tree is a gift from MacCoffee! All inhabitants of Nizhny Novgorod know well that every year at the end of December the First Automobile Radio hosts the MacCoffee's Christmas tree lottery for all listeners. Good mood is the only thing required to take part – to say nothing of smile and a wish to take lots of prizes from the New Year's hot sponsor.
Japanese cuisine becomes more and more popular in Russia. Sushi bar is not exotic any more in every town. People like to dissolve wasabi in soy sauce and plunge rolls and sushi there.
MacCoffee as a brand is back to confirm its leadership. In early November, the consumer TV show ‘Test Purchase’ featured the survey of instant coffee. Channel 1’s ‘Test Purchase’ provides the most up-to-date consumer information expertise and is the most-known consumer TV show for years.
On October, 25th the annual 'Top Popular Brand' contest was held, and the golden award in the 'Coffee Drink' nomination went, by far, to MacCoffee. That's how consumers showed once more their attitude to the brand and the product.
None of significant sport events takes place without MacCoffee now. In this September, the brand took sponsorship over such event again.
MacCoffee is increasing and tightening its partner relationship with the most popular sports. Within this trend, we continue to support the Russian soccer team at all important qualification matches of the '14 World Championship in Kazan and St. Petersburg.
Where there’s fun and sporty mood; where there’s some hot events to attract numerous fans and spectators, where there’s everything new and exciting – that’s just the right place for MacCoffee and Kracks. As the new way to meet our fans, we got involved in MTB downhill competitions that took place at the end of this August in the capital of Kabardino-Balkaria, the Sothern Russian region. This racing event known as Trail King 2013 is hosted near Nalchik city for the third time in a row. It is famous and loved by fans of extreme sports for amazing alpine scenery, sunny summertime weather and high-speed steep slopes.
Novosibirsk, the young fast-expanding city, optimistic about its future, is celebrating its 120th anniversary with large-scale holiday. Although the weather was not too fine, thousands of city dwellers came to the main square. MacCoffee was just the thing to warm everybody.
This July appears to be just the time for Food Empire’s new discoveries and achievements. The company is proud to offer the greatest products for true connoisseurs of tea and coffee. This month we are launching a totally new tea brand Hillway. Its peculiarity is that this tea is produced in Ceylon only. Ceylon tea leaf is known for its guaranteed top quality, brilliantly rich flavor and amazing freshness when taken in. It is significant that all blends of Hillway tea are developed by true experts. These are Sri Lanka hi-class tea testers acknowledged throughout the world by their unique skills derived from centuries-long tradition.
The new midsummer is here – so meet our hot ‘Sleepless in Summer’ program, it’s already launched and increasing. For many Russians it’s already a good tradition to spend sunny and funny summer months accompanied by beloved MacCoffee. Hence we have now all reasons to spread our campaign throughout the country, as MacCoffee has already thought global. All the summer long MacCoffee will be placing bright and colorful ads to billboards and public transport in Russia’s major cities and resorts (not limited to seaside!).
The most exceptional parade was held in Novosibirsk for the third time. More than one hundred “tuned” prams were festively pushed along Pervomaysky public garden on 15 June.
MacCoffee joined in as the official sponsor for TV broadcasting of Ice Hockey World Championship in Latvia and Belarus. These countries are traditionally among those with high grade of interest for ice hockey, so our company was again amidst the top-popular sports event for TV audience in those countries.
Meet MacCoffee as the official sponsor of FIBA Euro League’s Final Four. The famous competition, attracting dozens of thousands fans every year, is the culmination of the most popular basketball tour of Europe.
This year, Russian traditional Maslenitsa (the weekend before the Lent) was celebrated on the third weekend of March.
On Sunday, March 3rd, in Barnaul the 18th traditional Ski Festival took place. The competition turned a true national-wide event, as it was combined by time with the federal 'Russian Ski Track'. The festival was arranged in the Altai region by the Maria-Ra retail chain and MacCoffee. Thanks to the latter party's involvement, the event appeared to become really significant and popular.
In late January, Croatia's capital hosted this year's Europe figure skating championship.
On November 20 of 2012, the opening ceremony for the first plant of Food Empire in the Ukraine was held. Food Empire is the manufacturer of the world famous MacCoffee and Petrovskaya Sloboda that is favored by many Ukrainians. The new plant is located in the city of Zolotonosha in Cherkassy Region.
On October 2012, Food Empire Holdings took part in one of the most significant events held for the members of the food industry market, the exhibition SIAL 2012. “The food biennale” brought together over 6,000 companies from 100 countries. The event was attended by almost 200,000 professionals and experts.
MacChoco drink in bright promo package will be on sale in September! Now everybody can buy tasty cocoa and strawberry drink with colorful cup and handy straw.
MacChocolate hot chocolate will cheer you up at any time of the day and will energize and strengthen you. And now all lovers of hot chocolate are offered to taste this delicious drink out of handy cup which will maintain the drink temperature preventing its becoming cold soon.
On July 14, the MacCoffee team took part in the karting competition organized in Bratsk by Group of Companies DALLAS in order to celebrate Trade Workers Day.
A grand celebration of the 100th anniversary of the Indian state Bihar founding was held at the Palace of Culture of Moscow State Technical University n.a. Bauman on July 28 in Moscow. Products by MacCoffee, MacChocolate, Kracks and Don Nachos were presented to the guests of the event.
MacCoffee Gold (ТМ MacCoffee Gold) took part in "Control Purchase" ("Kontrolnaya Zakupka"), a program of Channel One Russia. The main goal of the program was to determine the finest and most delicious freeze-dried coffee.
MacCoffee's federal advertising campaign is in full swing. The new concept "Don't Slumber Away the Summer!" was launched in the midsummer. During the two hottest months, this bright and catchy advertisement by MacCoffee will be posted on billboards and city public transport.
"Roads get better, fountains shoot water high into the sky To your health people drink MacCoffee every day. Happy Birthday, Novosibirsk!"
Meet new instant drink under MacChoco trademark – instant drink with Strawberry flavor.
This summer, MacCoffee has launched a large-scale federal advertising campaign to support the European Football Championship 2012 (UEFA EURO 2012). This whole June, the brilliant and eye-catching MacCoffee advertisement will be posted on billboards, public transport, and aired on major radio stations of this country.
Enjoying the popularity on the instant coffee market and the love of many coffee lovers, MacCoffee has prepared a real surprise for true connoisseurs of this invigorating drink! Production of natural coffee under the famous Gold brand has already started.
MacCoffee became the exclusive partner of the football mini tournament between the State Duma deputies representing two parties – United Russia and the Liberal Democratic Party of Russia. The tournament was held at the Luzhniki Sports Complex on April 26, 2012.
DONNACHOS is a new brand of corn chips which are called “nachos”. Our chips are made of high-quality corn. First the corn seeds are soaked and then are milled by mill-stones according to the authentic method used in Mexico long time ago. After that the chips are broiled over the fire.
Following the popular MacCoffee Gold and Premium we launched a special blend Arabica for the lovers of the fine taste of coffee.
Special winter offer! MacChocolate promo-pack with spoon: enjoy the Original flavor of hot chocolate MacChocolate, use special MacChocolate spoon for stirring.
In the end of January the 2012 European Figure Skating Championships was held in Sheffield (Great Britain), where MacCoffee brand was a traditional official sponsor.
On the 20th of January, in Dmitrov there was held the annual economic forum where the several companies were granted with the award “Dmitrovskye rostki 2011”.
During winter holidays MacCoffee warmest greetings were heard in all parts of big city of Novosibirsk.
During winter period in December in Nizhni Novgorod MacCoffee and Autoradio created a real festival of great New Year tree give-away.
MacFito Chicory is a new product in line with other high-quality instant drinks of Future Enterprises.
A second leg match between the national football teams of Russia and Armenia was played in St. Petersburg on the 4th of June.
The European Skating Championships 2011 were held in Bern, the Swiss capital.
In line with the tradition that was established in 2005 when MacCoffee® became a sponsor of the European Skating Championships for the first time, MacCoffee is taking this role again now.
MacChocolate® has long been popular already. Its rich velvety smooth taste has become familiar to millions. But we never cease striving for perfection. Meet new MacChocolate®!
On March 3 the Russian and the Hungarian team will meet in the city of Gyor for a friendly game. The match will start 9:30pm Moscow time and will be broadcasted on TV (the First channel in Russia).
The second day of competitions has become such a happy day for numerous fans of figure skating.
The European Figure Skating Championships 2010 has started in Tallinn. That’s the last major figure skating competition before the Olympics, and the results directly influence the national line-up for them. World champions pass the cut automatically.
MacCoffee® has launched a complete new product: coffee in sticks. It targets young people on the move. Bright packaging, advantageous convenience and a great price all strengthen the position of this new product and leave no space to doubt it will be very successful.
This summer several Russian cities will host an outdoor advertising campaign “Don’t oversleep the summer”. The slogan was carefully chosen and reflects the fact that each of us needs rest, and many just can’t wait for summer to come as it’s a holiday season we dream of.
On March 3 the Russian and the Hungarian team will meet in the city of Gyor for a friendly game.