MacCoffee ESPRESSO DITORINO at the “Match of the Year 2026”

MacCoffee ESPRESSO DITORINO was a partner of the summer’s biggest sporting and charity event — the “Match of the Year 2026,” held on July 25, 2026, at the SKA Arena in St. Petersburg.

The event brought together some of Russia’s biggest hockey stars from the NHL and KHL on the ice. We were delighted to share these unforgettable emotions with 20,000 passionate fans while supporting an exciting and spectacular game!

The MacCoffee ESPRESSO DITORINO logo was featured on the stadium’s main media cube. Fans in the stands could follow the dynamic and intense game while enjoying their favorite drink.

As part of the event, MacCoffee not only warmed up guests with its energy but also surprised them with unique flavor combinations. An exclusive tasting of signature cocktails created with the rich MacCoffee ESPRESSO DITORINO blend was organized especially for match spectators. Guests had the opportunity to appreciate the refined coffee bitterness in a completely new and festive format.

The “Match of the Year 2026” became a true celebration of sport, friendship, and giving back, with part of the proceeds going to charity.

Until we meet again on the ice — and over a cup of MacCoffee ESPRESSO DITORINO!