MacCoffee supported figure skaters in Sheffield

In the end of January the 2012 European Figure Skating Championships was held in Sheffield (Great Britain), where MacCoffee brand was a traditional official sponsor.

Our company has been supporting this beautiful and elegant kind of sport for many years. Firstly, this is wonderful opportunity to associate ice dance performance with brand, giving it more energy, brightness and freshness, and the second thing is to give a “hot” support to our Russian team.

This year, besides placing board advertising and TV-broadcasting there was designed special promo packing which gave more status for brand and increased product’s popularity in the market.

The results of the entire event: Russian team has got 7 medals: 2 golden, 3 silver and 2 bronze. Olympic Champion 2006, triple world champion – Evgeny Plushenko got one more golden medal.

We congratulate all winners and we are sure that close relations between MacCoffee and figure skating in further years will strengthen and will make image of brand more active and modern.