MacCoffee’s Large-Scale Outdoor Advertising Campaign

From July to November, MacCoffee has been running an extensive outdoor advertising campaign across key cities in Russia. More than 100 advertising surfaces — including billboards, city boards, street formats, and media facades — have become striking visual accents of the urban landscape, capturing the attention of millions of residents and visitors alike.

The campaign covers some of the country’s largest cities, with Moscow, Sochi, and Makhachkala serving as prime locations for promoting Cappuccino di Torino and MacCoffee The Original. By strategically placing advertisements in airports, shopping areas, business centers, and along busy highways, MacCoffee continues to strengthen its brand recognition and maintain its leadership in the hot drinks market, reminding consumers of the taste that makes every day warmer.