Welcoming Summer with the MacCoffee 3in1 The Original Media Campaign

In June and July, we launched a summer online campaign in support of MacCoffee 3in1 The Original, reminding people how nice it is to take a little coffee break in the middle of a busy day.

If you spent time online during these months, you may have noticed our short advertising video on various websites and streaming platforms for watching movies and TV series.

In addition, popular bloggers across various platforms joined our summer campaign. Each blogger approached the creation of their videos individually and creatively, sharing their genuine love for the drink. The video themes were relatable and diverse:

• Some took their favorite coffee with them on summer trips and shared their travel experiences;
• Others showed personal, romantic moments and cozy evenings at home over a cup of aromatic MacCoffee 3in1 The Original;
• Some creators incorporated coffee breaks into their everyday stories.

Each blogger brought something unique to the content, making it authentic and relatable for viewers.