MacCoffee Takes to the Streets: Summer Outdoor Advertising Campaign 2026

In July and August, MacCoffee took to the streets to remind residents and travelers of their favorite drink. Our vibrant outdoor advertising appeared in some of the country’s busiest locations.

Here’s where you could spot us this summer:

• At Moscow’s three largest railway stations: MacCoffee advertising materials were displayed on structures at Leningradsky, Yaroslavsky, and Kazansky railway stations. The advertising was placed in the main passenger areas, reaching both Moscow residents and the many travelers passing through.

• In Altai: large-scale MacCoffee billboards appeared along popular tourist routes and on key streets across the cities of Altai, reminding people that MacCoffee is a great companion for summer trips and outdoor getaways.

• On trams in Pyatigorsk: brightly branded MacCoffee trams ran along the city’s main routes, adding a touch of color and warmth to the resort’s streets.

The summer campaign helped us get even closer to our consumers and bring millions of smiles during the peak holiday season!