Warming Up This Winter: MacCoffee’s Winter Advertising Campaign 2026

During the coldest winter months — January and February — MacCoffee warmed up residents and travelers with a large-scale advertising campaign. We placed our vibrant winter posters and videos in high-traffic locations to remind people of the most delicious way to keep warm.

Our winter advertising covered key locations:

• On Novy Arbat in Moscow: giant digital screens on one of the capital’s main streets displayed MacCoffee videos around the clock, catching the attention of thousands of pedestrians and drivers every day.

• At Sheremetyevo International Airport: stylish advertising structures in the terminals welcomed passengers on domestic and international flights, creating a cozy coffee atmosphere before their journey.

• On the facade of VTB Arena: huge media screens on the exterior of the stadium broadcast our vibrant advertising, visible to drivers and passengers traveling along the Third Ring Road, as well as pedestrians near Dynamo metro station.

• At railway stations in Moscow and St. Petersburg: advertising was placed at key railway stations in both cities, helping associate a cup of MacCoffee with comfort and warmth on every journey.

We continue to help millions of people get through the cold weather with their favorite coffee.