Celebrating Retail Workers’ Day

At the end of July, the MacCoffee Cappuccino di Torino brand took part in the celebration of Retail Workers’ Day, organizing a large-scale sampling campaign near Magnit retail stores in major Russian cities, including Yekaterinburg, Krasnodar, Stavropol, and St. Petersburg.

As part of the activation, visitors received sachets of Cappuccino di Torino and could take photos next to the brand’s signature flag. More than 10,000 people became part of this festive engagement campaign.

By actively involving consumers in the life of our brand, we aim to stay closer to our customers, reminding them of the warmth, refined taste, and pleasure that every cup of Cappuccino di Torino brings.