Assortment
MacCoffee Cappuccino Di Torino lunched a program with Bloggers
The MacCoffee Cappuccino di Torino program became a significant event in the coffee world and the celebrity sphere in July 2023. Bloggers involved in this initiative created vibrant and diverse videos showcasing their love for our beverage. Topics ranged from travels through Italy, where coffee holds special significance, to more personal and romantic aspects, such as shared moments over a cup of aromatic drink.
Each blogger approached the integration individually, making the content more genuine and relevant. Some shared recipes for making the perfect cappuccino, others recounted their experiences with coffee during travels, while some used coffee moments in their stories about love and relationships. As a result, the program not only promoted the product but also created a unique community of coffee enthusiasts united by a common passion.
Consequently, we saw many interesting and engaging videos that inspired viewers to try MacCoffee Cappuccino Di Torino and experience its magical taste. This successful collaboration with bloggers helped to not only strengthen the brand but also add diversity to the content they created.