TNT MacCoffee Cappuccino Di Torino is a sponsor of TNT

In November 2023, MacCoffee with its product Cappuccino di Torino integrated into popular youth programs of the well-known Russian channel TNT. Shows such as “Battle of the Psychics,” “Battle of Cities,” and “Show of Will” received a new dynamic through collaboration with MacCoffee.

The brand used these programs to promote its products, offering viewers interesting activations and opportunities to engage. 

This cooperation allowed MacCoffee to strengthen its position in the Russian market and attract a new audience, especially among the youth, who make up the primary viewership of the TNT channel.