MacCoffee Pure advertising campaign results

At the end of 2023, we launched a large-scale advertising campaign for MacCoffee Pure, which covered several popular media platforms and attracted a large number of listeners and readers. The rapid growth of competitiveness in the coffee market requires from producers not only a quality product, but also non-standard approaches to promotion.

One of the main elements of the campaign was the sponsorship of radio programs on the three most popular radio stations in the country: NRJ, AvtoRadio and HumorFM. One of the highlights of the advertising campaign was the drawing of 100 gifts across Russia. Participation in the contest attracted the attention not only of MacCoffee’s regular fans, but also of new customers. The draw was a great opportunity for customers to try the product and perhaps take their place among the regular customers.

In addition to the radio ads, MacCoffee Pure offered a series of articles on “Yandex PromoPages.” These pieces not only explained how to choose the right coffee, but also detailed the unique features of the product. Readers were able to learn why MacCoffee Pure is the ideal choice for true coffee connoisseurs, as well as tips on its preparation and consumption. This approach not only helped to increase product awareness, but also to create a loyal audience.