Don’t oversleep your summer!

This summer several Russian cities will host an outdoor advertising campaign “Don’t oversleep the summer”. The slogan was carefully chosen and reflects the fact that each of us needs rest, and many just can’t wait for summer to come as it’s a holiday season we dream of.

In summer we spend a lot of time outside, and each person has his own idea of a perfect holiday: someone pictures gathering friends on a river bank and spending days fishing, someone can’t wait to start sunbathing and feeling sea breeze. The ad campaign will involve traditional summer spots for Russian tourists: Sochi, Anapa, Gelendzhik, Novorossiysk, as well as in various places of the popular Altai region.