During entire winter time MacCoffee brand is advertised on Dmitrovskoe Shosse. This is the most popular direction for the lovers of the winter sports (skis, snow boarding, etc.). More than 70 thousand cars used this direction every day. Winter Upslope – is the moto for young people to have an active winter holidays with the hot support of MacCoffee. The campaign is aimed at the young people who spend a lot of time at the hills of Dmitrovskoe Shosse.