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Kracks are high quality potato chips the main peculiarities of which are the evenness of curved plates roasting without oil excess, and comfortable and practical package in the form of tube. Kracks is produced at its own factory in Malaysia, which makes it possible to control the quality of ingredients and stability of taste. In 2019, the updated brand design was released, where “Mr. Kartoshka” was removed – a hero who had been with the brand for more than 15 years.