MacCoffee in Switzerland
The European Skating Championships 2011 were held in Bern, the Swiss capital. For a week it became a capital city for the entire Europe. MacCoffee was one of the official sponsors of the event. Hot coffee and cold ice have always been a great duo at the Figure Skating Championships, so that MacCoffee has been sponsoring the event for years in a row,. It helped enhancing the image of the company and increased customer loyalty. Moreover, sport activities are always associated with dynamics and future, and this kind of sponsorship helps MacCoffee to remain a ‘young’ brand. The Russian figure skaters performed really well this year, but even brighter victories are yet to come, and MacCoffee will continue to contribute to the great achievements of Russian sportsmen.